As the owner of a website or blog, of course you would be very happy if your website could appear at the top of the first page of the search engine, in this case Google. The higher the Google search ranking, the higher the website traffic you get. For online store website owners, high traffic creates opportunities to convert them into leads or purchases. And if you have good traffic, then you can monetize the website by signing up for Google Adsense or opening a paid promote. For that you need effective SEO techniques in order to compete.
Just releasing content without doing optimizations, you can't compete to do that. This is because your website can't move up the rankings by itself. It takes effort to put your website in first place. Effective SEO strategies and techniques are required in order for your website to rank best on the first page of Google.
Check out this article to the end that will guide you through applying the latest effective SEO techniques. Keep in mind that Google's algorithms change all the time. Google is constantly updating its algorithms to provide its users with the best and most relevant search results. The search results are expected to be able to answer the user's search in full.
14 Effective SEO Techniques To Improve Traffik
1. Keyword Research
It is mandatory for website or blog owners to do keyword research before creating content. Keyword research will help you find keywords that are relevant to your readers. There are five indicators that you pay attention to when doing keyword research, namely search volume, keyword difficulty level, SERP, Search Intent, and keyword suggestions.
Search volume is the number of searches for a keyword in a given period of time. Furthermore, the difficulty level indicates the difficulty level of a keyword to be able to how much on the first page of the search results. Then the SERP or search engine result page shows the pages that are ranked in the top 10 in the search results of the keywords that are researched.
Then search intent is the intent that search engines want from a keyword. For example, a keyword can have more than one interpretation and Google will prioritize the intent that the user wants. The latter keyword suggestions are a collection of keywords that have something to do with the keywords you're researching.
2. Create a Long tail Keyword
There are two types of keywords based on the number of words in them. Namely short tail keyword and long tail keyword. Short tail is a keyword that generally consists of one or two words. While long tail keyword is a keyword consisting of three or more words. For example, "how to choose the best web hosting", or "how to export a website from blogger to WordPress. Short tail keyword does have a greater search volume than long tail keyword. It's just that, long tail keyword is able to bring more traffic than short tail keyword.
3. Create Interesting Content
Google recognizes the needs of its users who want a complete answer and are able to solve their problems. That's why Google began to prioritize complete content to be at the top of search results. To help readers understand your article, please add visual media such as illustrations, infographics, or videos to complete the writing. If the reader is happy with the article, it will be more likely for the reader to share the link of the content on social media. Very interesting isn't it?
4. Perform Image Optimization
Reading text without images is like eating vegetables without salt. It will be bland and boring. In addition, images can also help readers understand what you're saying. But you should also do image optimization so as not to slow down loading on website pages.
5. Optimize Internal Links
Internal links, alongside backlinks play an important role in SEO optimization. Internal links are links from one page to another that are still on the same website. Internal links are useful to help search engines understand the context and relationships between pages on the website. Google prioritizes websites whose content is interconnected and the way is through internal links. With internal links, visitors will be easier to move to other pages in the website to read the content that is still related. And of course, this will increase the time visitors spend on your website or blog.
6. Install SEO Plugins
Installing seo plugins is an important step that you have to do to do SEO optimization. Some popular plugins that are widely used include Yoast SEO and Jetpack SEO. Some common features in seo plugins include changing the title tag and meta description, changing permalinks, content analysis, and some other interesting features. The content analysis feature is at its fore. This feature will remind you if your content doesn't meet the correct SEO rules.
7. Add a Website in Google Search Console
Google Search Console is a free platform for website owners to monitor the performance of their websites in the organic realm of Google. This platform formerly known as Google Webmaster Tools allows you to know the domain that provides links to your website, website performance on mobile devices, to website page analysis.
8. Create a Sitemap
A sitemap or sitemap is a list of all the pages of a website that can be accessed by visitors and search engines. The presence of a sitemap will make your website easier to find by search engines and faster indexed. Sitemap also serves to provide notifications when there is a change in structure on the website. Basic but decisive. There are two types of sitemaps, namely XML sitemaps and HTML sitemaps. Xml sitemaps are sitemaps accessed by search engines, while HTML sitemaps are accessed by visitors.
9. Install Google Analytics
In addition to installing Google Search Console, don't forget to install Google Analytics. Both have different functions. Google Analytics is more used to identify the behavior of website visitors. You can find out how visitors are moving from the first page they visited to what page they last accessed. You can also find out which pages lead to the highest and lowest conversions.
10. Increase Website Speed
One of the things most hated by website visitors is the slow loading time. This long loading can make visitors dissatisfied and cause a high bounce rate. No matter how good the content you create, visitors will run if the website loading is very slow. Disappointed visitors may not return to your website because of its very low speed.
11. Share Posts on Other Platforms
One of the other SEO strategies you can do is to share that content with other platforms. The platform, for example to social media, or republish the content on Medium. As a citizen journalism platform with millions of readers every month, republishing content on Medium won't damage your SEO reputation thanks to the canonical link feature.
12. Meta Tag Optimization
Doing meta tag optimization is one of the other important things you should do. Search results will generally only display meta tags consisting of title tags and meta descriptions. A title tag is the title of your article that appears in search results. Make sure this title isn't too long because Google will cut it and adjust it to their standards. A meta description is short text that summarizes content in search results. Meta description generally consists of only 110 to 120 characters.
13. Update Old Content
While you're very productive at creating new content, it's a good idea not to forget your old content. It could be that the old content also contributes to your website traffic.
Before optimizing old content, evaluate to determine which content has the potential to generate high traffic. You can do this with the help of Google Search Console. Find high-impression content with low CTR. This indicates that the content has already appeared in search results but not many people have opened it. This is usually because the keywords on the content are less relevant to searchers.
14. Guest Post
A guest post is writing an article on someone else's blog or website. In the article you can insert a link that leads to your website. It's also one of the effective SEO techniques for getting quality backlinks. To generate quality backlinks, you need to pay attention to a few things. Choose a website or blog that is much better than yours. Both in terms of traffic and rating. Expand your network and work with influencer bloggers to guest post.
Conclusion
Having a top-ranked website on the first page of a search engine is an achievement in itself. But to achieve it you have to understand and apply effective SEO techniques. It needs consistency and patience to get the most out of it.
